Hi! I’m Reem, the founder of The Matcha Formula. ​ Growing up between the vibrant cafés of Paris, the dynamic energy of Dubai, and the deep traditions of my home country, Saudi Arabia, I’ve always been inspired by cultures that embrace indulgence and mindful living. But, like many women, I struggled to maintain a healthy lifestyle—especially when sweet cravings seemed to follow me everywhere. ​ Balancing life between Paris and Dubai has been a blessing, offering me the chance to explore and connect with two vibrant worlds. It was in this unique mix of influences that I discovered something extraordinary: matcha.